Nick Morgan in his article “Before You Open Your Mouth – The Keys To Great Public Speaking”, explains 4 key reasons why speeches can be so awful. They are:
1 Speakers make it about themselves, rather than the audience
2 Speakers don’t take the audience on a journey
3 Speakers don’t rehearse and practise
4 Speakers think about their content but not their body language.
This is a very insightful article and the full transcript can be found at