Benjamin Franklin said “Tell me and I forget. Teach me and I remember. Involve me and I learn”.
Did you know that if you give people some facts, there is a 5% to 10% retention rate. If you add a visual image retention can increase up to 25% to 30%. If you tell a story with examples and it is engaging and creates emotions, then retention increases to 65% to 75%.
Hence being able to incorporate powerful stories into your presentations is an important skill and many great speakers and leaders use their stories to influence, pursuade and create memorable messages.