telling your story

The Power Of Telling Your Story

Benjamin Franklin said “Tell me and I forget. Teach me and I remember. Involve me and I learn”.

Did you know that if you give people some facts, there is a 5% to 10% retention rate. If you add a visual image retention can increase up to 25% to 30%. If you tell a story with examples and it is engaging and creates emotions, then retention increases to 65% to 75%.

Hence being able to incorporate powerful stories into your presentations is an important skill and many great speakers and leaders use their stories to influence, pursuade and create memorable messages.

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